We did not have a big cheque book but through dint of hard work and a bit of good luck were able to secure the sponsorship of Slamming Sammy Sosa. He liked the idea and thought that it was great that this Social Marketing Program could positively effect the lives of so many children. Social Entrepreneurialism at its best.

THEN THE DOT BOMB hit and we were caught up in the vortex of the 'new economy' collapse. We had spent thousands and thousands of hours and hundreds of thousands of dollars and were set to go when - KABOOM. Nevertheless, we have kept the code, the business plan and the dream alive. We're coming back in 2005

Here are some documents from our original rollout, though outdated they give a real sense of how powerful this Social Marketing concept can play out in the marketplace. This is another one of the revenue generating tools that the Venture Philanthropy Corporation has in its repetoire. Close Window