Challenge: Erisson was hosting the Universal Wireless Corporation Global Summit on Wireless Communication in Vancouver, British Columbia. There were 108 celular and wireless communications companies in attendance from around the world. They needed a kick-off piece to set the stage for this four-day event.

Solution: We were told that Ray Charles was going to close the show so the challenge was to set the tone and generate excitement for the Summit. We produced a four-minute opening video that was a huge hit and captivated the audience who responded with a loud and boisterous round of cheers and applause.